The Sansui brand has come and gone in this market, reinventing itself along the way. As the Las Vegas Consumer Electronics Show approached, Sansui began a comeback effort. I did the campaign, copy, layout and strategy. Today, they are part of Grande Holdings, a Chinese Hong Kong-based conglomerate, which also owns Akai and Nakamichi.

Here, the strategy was to use past successes as a stepping stone to tell a new success story.