Part of a series of "Writing Matters” ads that I wrote and designed for the College Board. Strategically, they were designed to respond to the negative press about adding a new writing component to the SAT. This series ran in "U.S. News and World Report."

This form of writing was particularly vexing for archaeologists since it could never be translated. Until, In 1799, in a town called Rosetta in the Nile Delta, one of Napoleon's soldiers found a big chunk of black stone covered in writing, called a stele, today, known as the Rosetta Stone.